GET TO KNOW YOUR IDEAL B2B CUSTOMER

Creating a B2B customer persona is essential to developing a successful marketing and sales strategy. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization. What Is a B2B Customer Persona?A B2B customer persona is a semi-fictional representation of your ideal business client based on real d

From accounting and IT to marketing and HR, business services help boost performance across all sectors. If you’re looking to launch, outsource, or expand, knowing what services are available is a great place to start.What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies r